Logo Design
The logo is the business's first point of contact with the outside world, it is intended to be the face of a company. Great logo design requires a complex mixture of design skills, creative theory and skilful application. A powerful logo may look simple but there's nothing simple about creating effective logo shapes. I start doing some drafts to have insights and then I digitalize it. I finish the logo using Adobe Illustrator.
Work
Client
Logo Design
Invertida Para Todos
Year
2020
The process
Two gymnastic teachers came together to create a new course, teaching how to do the handstand. The name “Invertida Para Todos” translated to English is “Inverted
for Everybody”. The client needs a new logo, logo animation to use in future videos, and a video ad for the campaign before release.
Sketch
It starts researching about the subject, images, shapes, strokes, then I go to some drawings.
Vectorize
Design from the drawings to vector on Illustrator.
Typography
Find the combination that best fits.
Final Files
PNG, JPG, PDF, AI, and SVG.
